“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global director of media, tech and data at Procter & Gamble. Is advertising waste being driven by lack of technology, incentives, capabilities or all of the above? To… Continue reading »
The post Reducing Advertising Waste Requires Better Verification In These 3 Areas appeared first on AdExchanger.
More Stories
Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic
Billie Media acquired by global agency Billups
What to Expect From This Year’s Upfront, According to Buyers