Vizio Ads Expands Into Cross-Screen Video Retargeting

As streaming TV takes off, Vizio Ads is scaling up its offering to include video retargeting. Advertisers on Vizio TV’s native apps can retarget that same household with a video ad on a different device. The goal is to help advertisers sequence their messaging or optimize frequency, said Travis Hockersmith, VP of platform services at… Continue reading »

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