“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Cimino, president at Cimino Collaborative Consulting. Safety and privacy have become driving forces in advertising. New laws, ad blocking and OS/browser changes have turned the industry upside down. I… Continue reading »
The post Balancing The 3 S’s (Scale, Signal And Safety) In A New World appeared first on AdExchanger.
More Stories
The Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant Viewership Spikes
‘Don’t take things too seriously”: Cassidy Meredith looks back on 2024
ADWEEK Reporters Share Their Favorite Stories of 2024