This is the 10th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft and Tealium. Brands that sell commodities don’t differentiate on their products, they differentiate on data. “And they differentiate on relationships,” said Pini Yakuel, CEO and founder of Tel Aviv-based customer data platform… Continue reading »
The post Optimove: Orchestration Is About Making Sense Of Data, Not Just Stitching It Together appeared first on AdExchanger.
More Stories
Why CMOs Keep Turning To Meta; A Ruling In The Google Search Antitrust Case Inches Ever Closer
OOHMAA announces Q1 finalists for The Speccies
NBCUniversal’s Upfront Pitch Centers On Advanced Audiences And Measurement