YouTube is taking non-click conversion metrics to the next level with plans to make engaged-view conversions available by the end of the year. YouTube Ads product manager Nicky Rettke said in a blog post that the Google-owned video site has been researching EVCs, which measure the conversions that take place after someone views at least…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware