Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers can now purchase ads programmatically on the esports streaming site. Previously, advertisers had to undergo a more manual process of purchasing ads on the streaming site, which attracts an average of 17.5 million daily viewers, but as of earlier this week, Twitch…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech