November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Spotify Gives Brands a Unique Look at Gen Z, Millennials in the US and Globally

Spotify released its second annual Culture Next Trends Report Wednesday, with the aim of providing marketers with key takeaways on Generation Z insights and cross-generational views on key topics. The streaming service teamed up with research agencies B3 Intelligence, Culture Co-op and Lucid to analyze Gen Z and millennials in the fall and winter of…
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