December 18, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCUniversal and PayPal Set Shoppable Push as Holiday Season Ramps Up

Ahead of the holiday season that’s projected to be the biggest ever, NBCUniversal and PayPal are looking to cash in. Starting this week, shoppable gift guides and other programming will begin rolling out across six NBCU brands, including Bravo, E!, NBC Sports, Syfy Wire, Telemundo and Today. On-air shoppable branded and editorial TV segments will…
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