Some marketers consider benchmarking and metrics tracking to be distractions–busy work that takes time away from just getting down to it. But for those who stray away from examining their work face an uphill battle when results begin to falter or best practices shift. Metrics do matter, obviously. In all but the smallest of organizations…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Kiwis choose their top 10 TV ads
New partnership between Go Media and Canoe Racing NZ
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids