Vizio To Use Nielsen On Its Smart TVs; Magnite Sees Big CTV Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company’s advertising business, will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimize digital audience… Continue reading »

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