Gucci Beauty teamed up with Snapchat on an augmented reality portal lens to celebrate new scent Gucci Bloom Profumo di Fiori. For a limited time, Snapchatters in the U.S. can access the lens via Lens Carousel and explore the world of Gucci Bloom through AR. Gucci Beauty/Snap Inc. Gucci said in a statement, “Tasked with…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
In Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’
Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10
Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It