The Christmas Spirit Is More Than a Feeling in Coors Light’s Ad About a Rocking Snowman

Given that Coors Light has been embracing the tagline “Made to Chill,” it only makes sense the beer brand would embrace the snowy days of Christmastime. In its holiday ad from DDB Chicago, Coors Light introduces us to The Beerman, a snowman who’s ready to rock your world by playing the soul-lifting power chords of…
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