When Reader’s Digest Association rebranded to Trusted Media Brands in 2014, a reporter commented to CEO and president Bonnie Kintzer at the time that “it’s not a sexy name.” “And I said, ‘Thank you, we’re not a sexy company,” Kintzer jokes in this week’s episode of AdExchanger Talks. The rebrand, though, helped kickstart an era… Continue reading »
The post Trusted Media Brands CEO The Journey From Traditional Publisher To Digital-First Media Company appeared first on AdExchanger.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company