November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult

The turmoil following Wednesday’s storming of Capitol Hill by insurrectionists protesting the 2020 presidential election prompted many brands to halt ad placements. It’s a tactic that has become all too common, given our politically charged times. Writing in Adweek, Jayde I. Powell, head of social at sparkling tonic brand Sunwink, advised, “Brands: This is not…
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