The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM) in a bid to buoy adoption and seek third-party management of the framework. The move comes as The Trade Desk hopes third-party control of Unified ID 2.0 will improve the perception of the online advertising…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Early starts and earnest chats – ‘News junkie’ excited to be The Spinoff’s Bulletin Editor
Meta Continues AI Push With New Generative Image and Text Tools
Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First Upfront