Devs Are So Behind On Post-IDFA Prep That This Mobile DSP Had To Create Its Own App To Test SKAdNetwork

So few publishers and advertisers are ready for Apple’s forthcoming IDFA changes that mobile DSP Jampp had to develop its own app just to run live tests of SKAdNetwork. SKAdNetwork is Apple’s privacy preserving attribution API for iOS 14. Once Apple implements its AppTrackingTransparency (ATT) framework, which will require advertisers and publishers to get an… Continue reading »

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