TikTok and WPP Strike Advertising Partnership

WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thomspon, has struck what it’s calling a “first-of-its-kind” partnership with TikTok. Financial terms surrounding the deal have not been disclosed. A TikTok spokesperson said the app “works with a variety of agency partners,” but WPP is its first global agency partner. According…
Adweek Feed