Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. In contextual targeting, a machine scans page content and places a digital ad relevant to that context. Natural language processing allows contextual tech providers to understand nuances of… Continue reading »
The post The Crawl, Walk, Run Guide To Contextual Targeting appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware