When Goodway Group Added Log-Level Data To Its DSP Algo, Performance Soared

Goodway Group’s performance soared after it fed log-level data from PubMatic’s exchange into its DSP algorithm. By connecting to the supply-side platform, the agency’s algorithm could analyze more granular data, like why a client lost an ad auction and the price of the winning bid. And when it won an auction, the exchange shared information… Continue reading »

The post When Goodway Group Added Log-Level Data To Its DSP Algo, Performance Soared appeared first on AdExchanger.

AdExchanger