Popeyes Trolled McDonald’s Chicken Sandwich Launch Site by Buying Up Every Similar URL

Few marketing tactics have become as common in recent years as the limited, “exclusive” product drop inspired by quickly snatched-up collaborations from brands like Supreme. Today, McDonald’s became the most recent brand to go the limited-release route with its Chkn Drop, which offered access to its new crispy chicken sandwich a day before public release….
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