Ikea is turning decluttering into a game with a new augmented reality “escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a smartphone camera….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards