November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Study: Portrayal of Women, Underrepresented Groups in Online Ads Still Need Work

Facebook IQ teamed up with the Geena Davis Institute on Gender in Media to examine a sample of 1,022 global Facebook video ads and assess how people were depicted in those campaigns, and they shared their findings Monday. The social network’s research arm wrote in a blog post, “Our goals were to explore where things…
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