Ruffles’ New Ad for Mexico Wants to Help Men Worry Less About What Society Expects of Them

PepsiCo snack brand Ruffles’ new campaign in Mexico aims to showcase men as most attractive when they’re confidently and openly being themselves. Developed by New Macho, the male marketing specialist division within U.K.-based agency DDB Perfect Storm, the campaign “Libra tu Sabor”–“Unleash Your Flavor”–attempts to redefine the portrayal of men within one of PepsiCo’s largest…
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