PepsiCo snack brand Ruffles’ new campaign in Mexico aims to showcase men as most attractive when they’re confidently and openly being themselves. Developed by New Macho, the male marketing specialist division within U.K.-based agency DDB Perfect Storm, the campaign “Libra tu Sabor”–“Unleash Your Flavor”–attempts to redefine the portrayal of men within one of PepsiCo’s largest…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index