PepsiCo snack brand Ruffles’ new campaign in Mexico aims to showcase men as most attractive when they’re confidently and openly being themselves. Developed by New Macho, the male marketing specialist division within U.K.-based agency DDB Perfect Storm, the campaign “Libra tu Sabor”–“Unleash Your Flavor”–attempts to redefine the portrayal of men within one of PepsiCo’s largest…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware