AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created a better ad environment that commands higher viewability and retention. Paolo Provinciali, vp of of media and data at AB InBev and Cara Lewis, evp and head of U.S. media investment at Dentsu, joined Adweek’s…
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