Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental advertising revenue. It’s working. Already advertisers are spending $ 5 billion annually on non-Amazon retail media platforms, according to Forrester Research.… Continue reading »
The post Amazon A ‘Catalyst For Change’ In Retail Media appeared first on AdExchanger.
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