“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Aly Nurmohamed, General Manager at Permutive. With every Google, Apple and Firefox announcement, the status quo of the open web is rocked. The ecosystem of advertisers, ad tech companies and publishers falls out of balance. With… Continue reading »
The post In The Wake Of Bidstream Identifiers, Publishers Will Become The Guardians Of Data appeared first on AdExchanger.
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