In today’s marketing landscape, leaning into your why–your DNA as a brand–has never been more important. At Mediaweek 2021, we spoke with executives from Verizon, Mattress Firm, and Happy Money and they shared how they are using media in innovative and unique ways to amplify their brand purpose. Happy Money’s CMO Sadira Furlow discussed how…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist