November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside Google’s Vision for Privacy-Safe Advertising

Google Marketing Live kicked off earlier today, and the prevailing themes were online commerce and developing new ways of measuring marketing effectiveness in an increasingly privacy-centric world. The virtual event telegraphed several upcoming features, some of which will let retailers promote their discounted wares through a “deals results page” via the Google search engine and…
Adweek Feed