December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Snap Reaches Deal for Access to Entire Universal Music Group Catalog

Music from Universal Music Group artists can now be included in Snapchat creative tools, such as augmented reality lenses and Snapchat Sounds, following a multifaceted global agreement between Snap Inc. and the music giant. UMG’s entire recorded music catalog is now available worldwide on Snapchat Sounds, including via search and curated playlists, and the company…
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