Whalar’s CMO Karyn Spencer shared data from their neurological study of influencer content during a joint Social Media Week session with AT&T, “Liberating the Creative Voice: Working Authentically with Influencers and Brands.” The first-of-its-kind study revealed that influencer-generated content registered with audiences as 277% more emotionally intense and 77% more memorable. Spencer attributes that spike…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake