Whalar’s CMO Karyn Spencer shared data from their neurological study of influencer content during a joint Social Media Week session with AT&T, “Liberating the Creative Voice: Working Authentically with Influencers and Brands.” The first-of-its-kind study revealed that influencer-generated content registered with audiences as 277% more emotionally intense and 77% more memorable. Spencer attributes that spike…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Air New Zealand wins March Kantar Ad Impact Award
Tegel gets heads bobbing with dentsu Aotearoa
Kentucky Derby Horse or Ad Agency: Volume VII