Embracing Creator Voices for Brand Success With Whalar and AT&T

Whalar’s CMO Karyn Spencer shared data from their neurological study of influencer content during a joint Social Media Week session with AT&T, “Liberating the Creative Voice: Working Authentically with Influencers and Brands.” The first-of-its-kind study revealed that influencer-generated content registered with audiences as 277% more emotionally intense and 77% more memorable. Spencer attributes that spike…
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