Creative and media didn’t talk nice for decades. However, the two disciplines are looking to reunite as the evolution of bundling and media strategy increasingly intermingle and jostle for relevance and priority. As the industry evens out following a tumultuous pandemic year, media agencies are teaming up with creative agencies once again. Case in point:…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback
ThinkTV’s ’17 second challenge’ for media agency teams
5 Marketer Moves to Know This Week: Knix, Bayer, and More