An up-and-coming futuristic sport is locking in a blockbuster sponsorship with a technology positioning itself as the currency of the future. The Drone Racing League (DRL) said this week it signed a five-year contract with cryptocurrency platform Algorand that those close to the companies say is worth $ 100 million. The sum makes the deal the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024