“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according to… Continue reading »
The post You Finished Upfronts. How Well Is Your CTV Strategy Going To Work? appeared first on AdExchanger.
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