“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually constitutes a connected TV (CTV) impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular… Continue reading »
The post Why The Open Marketplace Will Provide Value To Both Buy & Sell Sides In CTV appeared first on AdExchanger.
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