“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com tomorrow. Driving downloads is important. But Ben Webley, CMO of game developer Scopely, is looking for users who want to stick around. “We’re… Continue reading »
The post Scopely’s CMO On Why Performance Marketing Needs To Be About More Than Math And Measurement appeared first on AdExchanger.
More Stories
Is Walmart’s Spark Logo Strong Enough to Stand on Its Own? Headquarters Thinks So.
Hartford Meteorologist Says Talking About Climate Change Affecting LA Fires is ‘A Bridge Too Far”
CeraVe Remixes Jingle to Get in on TikTok Joke