MediaWorks grows media solutions team

AUCKLAND, Today: MediaWorks has announced the appointment of four new members to its media solutions team – Kim Gribble, Lauren Brown, Rose MacNicol and Rebekah Dewhurst.

Kim Gribble has joined as an integrated content strategist. She has 15 years of media and advertising experience, most recently as business manager at Publicis Media. She has worked with many high-profile clients such as DB Breweries, Samsung, Disney and Kraft Heinz.

Lauren Brown has also been appointed as an integrated content strategist. She has more than a decade of experience in New Zealand media agencies, most recently working as a business director at FCB Media.

“Kim, Lauren, Rose and Rebekah will work with the agency team and media agencies to deliver a broad range of ideation, audience and campaign insights & building strategies across the company’s audio, digital and outdoor platforms.”

Rose MacNicol has joined as senior associate strategist, coming to MediaWorks from Fuse where she was a senior content partnership manager delivering integrated partnerships to a range of clients across radio, TV and digital.

Rebekah Dewhurst will also take on the role of associate strategist in the team. She was previously an integration manager at MediaWorks and has nine years’ experience working on client promotions and campaigns, including V Energy, KFC, Save My Bacon and Hallenstein Brothers.

MediaWorks agency GM Jaana Collins said: “Kim, Lauren, Rose and Rebekah will work with the agency team and media agencies to deliver a broad range of ideation, audience and campaign insights and building strategies across the company’s audio, digital and outdoor platforms.

“Our team is focussed on consistently delivering truly integrated, innovative and creative solutions to our agency partners and clients so it’s fantastic to welcome such experienced talent to the team to strengthen our strategy and creative capability.”

• www.mediaworks.co.nz