For Christmas this year, Boots, the Walgreens (WBA)-owned British high-street health and beauty retailer, will introduce a new form of buying. Within its festive campaign that aims to celebrate the joy of the occasion, a shoppable TV channel is ready to sell the gifts that consumers want. “Bags of Joy,” created by The Pharm, the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
MediaWorks adds new billboards in Tāmaki Makaurau
Indies promote the power of collaboration at IMANZ shindig
Kiwis choose their top 10 TV ads