“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Swetha Basavaraj, Director of Product, Data at Samsung Ads. The endless discussion about the loss of identifiers for digital advertising really isn’t interesting anymore. Everyone already knows their cookies will crumble sooner or later. Everyone… Continue reading »
The post Could What’s Next In Identity In Ad Tech Actually Be … Optimism? appeared first on AdExchanger.
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