The Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups. It’s no surprise – health officials and local governments had to track the effects of quarantine measures as well as next-order impacts on public services, such as transportation. Though the applications are tempting, the data sets… Continue reading »
The post The Peril And Promise Of Location Data; Is Creative Back In Charge? appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run