November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Listen Up! Let’s Address Podcasting’s Measurement Problem, With Acast’s Head Of Automation

The podcast market is growing like crazy, with ad spend set to break $ 2 billion by 2023, double the number eMarketer has forecasted for this year. But there are still a few roadblocks standing in the way. Measurement is a big one. “It’s the elephant in the room,” says Elli Dimitroulakos, head of automation inContinue reading »

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