Un-Cornering The Market For years, the public market was quicksand for ad tech. Investors were unimpressed by early public companies like Rocket Fuel, Sizmek and Millennial Media, to name just a few. Wall Street also didn’t want to bet against advertising-dependent companies in competition with Google and Facebook. (The Trade Desk was a notable exception.)… Continue reading »
The post ATT Is A Level Setter; Private Click Measurement Comes To Safari appeared first on AdExchanger.
More Stories
Thrive announces senior appointments across ANZ
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Media industry responds to MediaWorks sale