When the puck drops for the 2022-23 NHL season, players will have branding on their official game-day uniforms for the first time. NHL’s chief business officer Keith Wachtel spoke at Adweek’s Brandweek Sports Marketing summit about the effort he spearheaded and how the NHL plans to unveil the new branded merch in a way that…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run