“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Daniel Elad, chief strategy officer at TheViewPoint. Operating systems have often been overlooked when discussing the fragmented ecosystem of connected TV. But as the hunger for connected TVs grows among consumers, more and more gatekeepers… Continue reading »
The post The Key Players In The CTV OS Ecosystem – And What They’re After appeared first on AdExchanger.
More Stories
Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller