November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Discovery adds more local content to 2022 line-up

Discovery has made further announcements on its local productions set to premiere in 2022 across drama, documentary and comedy categories. 

Discovery’s new local content strategy to be implemented via Three includes two brand new comedy series and a multi-year partnership with The New Zealand Comedy Trust. The partnership will deliver a range of comedy content across Discovery’s linear and digital platforms, showcasing established and emerging talent. Further details will be announced in 2022, and will include four comedy events that will play out across multiple nights on Three: The Comedy Gala, The Great Comedy Debate, Last Laughs and 7 Days Live.

Two new comedy series, Double Parked and Homebound 3.0 will also air next year, as well as documentaries; Black Coast Vanishings and Being Chlöe. Brand new local drama Far North will also debut in 2022. Far North is the TRUE story of how the most comically inept gang to ever join forces got half a billion dollars’ worth of meth to New Zealand shores – and nearly to market. And they would have got away with it too, if it wasn’t for that 70-year-old diesel mechanic and his aqua-aerobics instructing wife.

Discovery’s Senior Director of Programming Juliet Peterson says: “Our local programming slate across drama, documentary and comedy for next year is truly phenomenal. I am particularly proud of the incredible comedy strategy Three will kick off the new year with. There is no doubt we are taking ownership of the comedy space on television next year and we look forward to sharing more on our comedy programming line up in the new year.”

These new programmes will sit alongside new seasons of local favourites on Three which include: Mean Mums, New Zealand Today, Patrick Gower On, David Lomas Investigates and Piri’s Tiki Tour.

These new programming announcements follow Discovery’s November unveiling of bold plans for local audiences and advertisers.

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