Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies and identifiers, first-party data sourced from a clear value exchange with a site visitor becomes one of the safest ways to understand behavior and deliver targeted media. In this rush to wrap their arms around…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
PAK’nSAVE’s Stickman takes over Karangahape Road: An innovative campaign by Phantom Billstickers, PHD and FCB
Dwyane Wade and Carmelo Anthony Go Inside Out in New Disney Spots
Anthem receives global award for Aged Care campaign