Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The deal, announced on Thursday, is valued at $ 380 million and represents a huge chess move on the part of Criteo. So, what does Criteo get from acquiring the company responsible for building the foundation of… Continue reading »
The post Criteo To Acquire IPONWEB For $ 380 Million appeared first on AdExchanger.
More Stories
JCDecaux Expands SMARTFRAME Network on Dominion Road
Some Advertisers Are Rebuilding Their Search Strategies as Google’s AI Search Engine Grows
Cartel Media adds a new marketing manager to the team