In cinema, a camera tells us a lot more about characters than we often realize. The way a shot lingers on, zooms into or pulls into focus a specific person can act as a reveal without the actors having to say a word. That’s a fact Apple puts to effective use in its new campaign…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Comic: Smart Bet
Travel insurance campaign aims to bring peace of mind
McDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane