“Retail media” and “convergence” were among two of the biggest marketing buzzwords in 2021. Retail media networks seemingly mushroomed up out of nowhere, multiplied, expanded and got ever more sophisticated. As for convergence, the continued fusion between streaming, social media, commerce and livestream shopping made it hard to delineate one from the other when it…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury